Notcafé
April 26, 2007 | Filed Under Rant | 2 Comments
It seems Nescafé’s tagline is ‘It’s all about you”.
…but who is it really about?
Nestlé’s official policy on the global coffee trade is that “free trade” is “fair trade”, that reducing barriers to trade will mean lower prices for consumers and higher revenues for producers 1. As a result, there is only one Fair Trade Nescafé brand (Partner’s Blend), which in the UK is sold only at Tesco and Sainsbury’s 2.
But free trade can only have this effect if barriers are lowered in importing countries as well as exporting ones. If markets in the developing world are deregulated whilst import tarrifs remain in place in Europe and elsewhere, producers are placed under global market pressure without any legal or market protection.
So how much pressure are Nestlé putting on trade regulators in the developed world? They are keen to tell us how much they are doing in Africa 3, but how much are they doing in Europe and the US?
Do you know?
Desktops
